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Should you rent a store or sell on street?

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It’s difficult to give a straight answer, but there is a true story that might help you decide. In Phnom Penh, in a local market, there was an old lady walking daily to search for box paper, steel bottles, and plastic bottles in dustbins in the market. There were some sellers in the market who thought about sharing their money to rent a store for her to sell anything she wanted to. But she said no.  Why?  The reason was that she had previously been one of the sellers in this market as well. She rented a store where she sold hairpins and other hair decoration items. Then she saw that the earnings she got daily were for the store fee only. Therefore, she decided to quit the business and opted to collect garbage for sale, as previously mentioned. She said that what she earned from the garbage was in her pocket, and she didn’t have to worry about paying the rental fee at the end of the month like before. When she earned less, she spent less; when she earned much, she spent and s...

Discount is not attractive anymore if there is no improvement

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In Cambodia, stores often use promotional tactics by offering discounts to customers. It works, but not very well, possibly due to a few reasons: - The customer service is not satisfactory. - The product quality seems down. - The place is not hygienic. Consequently, despite the stores' efforts to attract customers with discounts, few customers are actually drawn in. So, what techniques can be used to win over customers' hearts? First, they ask for the customers’ opinions and comments. Second, they analyze and improve their offerings based on the needs of their customers. At last, they thank the customers. Afterward, they relaunch the discounts along with additional gifts for the customers. Yes, it works very well.    

Should you loan your house to start a business?

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It’s a question that people who want to start a business always ask themselves. Should or should not? Let’s do a simple test. You want to start a business, which needs one hundred. You go to the bank, and the bank says that your house can make you get two hundred, but you have to pay ten per month to the bank. Then you  will tell yourself that you can do it because you will spend only one hundred to start that business, and you will have one hundred left, which you can use to pay the bank for ten months. In addition, during ten months, you will work hard to earn and save money, and you don’t think you won't make it. If you have such an idea, ninety percent, you will fail. Hence, it is better not to take the risk.

Cleanliness is a key to success too

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There were two people. Both of them owned a building. They made their own building into small rooms for rent. One at a low price and one at a higher price. However, the higher-priced building got more customers than the low-priced one.  The owner of the low-price building wondered, so he went to have a chit-chat with the customers of the high-priced building and took a chance to ask for their opinions. The customers said they chose to rent a room in the high-priced building because it was clean. Not only the room but also the whole building. Starting from the gate, stairs, balcony, and the room. All things in the building were not new or modern but clean and tidy. The same, there was a cloth store. The clothes were beautiful, well designed, and made of good fabric, and the price was acceptable, but there were fewer customers. The owner thought it might be because their product was not a famous brand name, but the fact was the customers didn’t like the physical store. They complaine...

Hand lotion TVC video sample

How long did it take to produce this video? Well, it took about two hours. How to make it: - First, draw pictures: a pot and a person on MS PowerPoint. - Second, add animation to the person drawing. - Third, save it as a video. - Fourth, edit the video in a video editor. What is a part that took a longer time to make? The part that shows how the hands get a serious problem. It’s an important section because we need to make the audiences understand that the hands were not better but became worse and worse without telling them in words.  

Who you should ask if you want to know how to make money

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If you want to find out how you can make money, you should ask whoever is naturally poor. The words "natural poor" refer to anyone who can’t make money, by nature, not because they are uneducated or disabled.  Who are the natural poor? There are two: Old people - because they don’t have the strength to do work like when they are young. Kids - because it’s illegal to work and they have to rely on their parents. So, if you want to know how to make money, you should ask the old-age people and kids under 10 years old what they will do if they want to make money on their own. Collect all their ideas and read them thoroughly; you will find a new and amazing one or two ideas that are very useful.  

Use selfie bank to save money

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What is Selfie Bank? It’s not a bank; it’s self-saving at home, but calling it a ‘selfie bank’ is just to make it attractive and interesting. This creation is derived from the technique of bank business. In general, we put money in the bank, and the bank will give us interest. So, selfie bank uses the same method, but we put money into our savings box, and we give interest to ourselves.  The differences between the bank and selfie bank Bank - We put money in, and the bank gives us interest. - The bank gives low interest. - We need to wait for a long period. - The bank sets the rule. Selfie bank - We put money in, and we give interest to ourselves. - We give high interest. - It is not long. - We set the rule. For instance, We put USD 10.00 into the savings box. Then we determine that if money can stay in the box for one week, we will give interest of USD 1.00. And we can repeat this action till we get the amount that we are planning to save. Remarks Even though this is not a way to ...